Terms of Service

These Terms of Service govern your use of trussleadgen.com and any lead generation services you purchase from Thomas Pletta LLC, a Michigan limited liability company doing business as Truss Lead Gen (“Truss Lead Gen,” “Truss,” “we,” “us,” or “our”). By using this site or engaging our services, you agree to these terms. If you don’t agree, please don’t use the site or the service.

If you have signed a Client Service Agreement with us, that agreement controls. These terms and the signed Agreement are meant to say the same thing, and we keep them in step. Where they ever conflict, the signed Agreement wins and this page yields.

1. Who these terms are for

This is a business-to-business service. By engaging us you confirm you are at least 18 years old and are authorized to enter into agreements on behalf of the business you represent. We do not provide services to consumers or generate residential leads.

2. What we do, and how a month is counted

Truss Lead Gen performs outbound lead generation for commercial trade contractors. Each Service Month we research commercial properties in your service area, screen that list against your existing customers, conduct multi-touch outreach under your company name from a sending domain we own, handle the first conversation with anyone who responds, deliver each verified lead individually, and provide a written monthly summary.

A “Service Month” is 30 consecutive calendar days. Service Month 1 begins on the day the first outreach message is sent — not the effective date, and not the date of payment. Each following Service Month begins the day after the previous one ends. Every guarantee, fee, and deadline is measured in Service Months. Setup typically takes 7–14 days from signing, and we confirm the first outreach date to you in writing.

A “verified lead” is a contact for whom all six of the following are true. This is a checklist, not a judgment call. If any one item is not true, it is not a verified lead, it will not be delivered, and it does not count toward any guarantee.

• Commercial, not residential — business name and commercial address confirmed
• A named decision-maker or direct influencer — full name and title on record
• Reachable — the person personally replied by email, or was reached and spoke by phone, verified by a human rather than a data tool
• Expressed interest in their own words — we hold the written reply or call note
• Inside your recorded service area and trade
• Exclusive — not delivered to any other client, then or ever

What does not count. A request for a brochure, price sheet, or general information with no stated interest in a conversation; a gatekeeper or receptionist; any residential property; a business outside the recorded service area; a “check back next year”; anyone on the existing-customer list you provide; a web form fill, a purchased list record, or any contact who never personally responded.

How leads reach you. Each verified lead is sent by email to your lead recipient address, with a phone alert, within 4 business hours of verification. Delivery uses a standard written format: company, contact name and title, verified phone and email, address, a description of the building or operation, why they are in the market, their own words, and the completed six-point checklist.

What we don’t do. We do not book appointments or place anything on your calendar — you contact the prospect directly. We do not close sales, perform site visits, run paid advertising, build websites, or manage social media.

3. Fees, billing, and the pilot month

• Pilot month: $500, due on signing. Outreach does not begin until it is paid.
• Ongoing: $1,000 per Service Month, invoiced on the first day of each Service Month beginning with Service Month 2, due on receipt.
• No setup fee, no ad spend, no per-lead charges, and no percentage of contracts you win.
• Invoices are due on receipt unless we agree otherwise in writing.
• We may change our rates with at least 30 days’ written notice. Any change applies to your next billing cycle, never retroactively.

If an invoice is more than 15 days past due we may pause all outreach until it is settled. We will tell you before we do. Any Service Month affected by a payment pause is excluded from the guarantee calculations below.

4. The pilot guarantee

If we deliver fewer than 3 verified leads during Service Month 1, you choose one of the following, at your sole option:

• Service Month 2 runs free — we continue the full service at no charge for that month; or
• You walk away — the engagement ends immediately, you owe nothing beyond the $500 already paid, and you keep every lead already delivered.

To claim it, tell us in writing within 14 days after the end of Service Month 1 and say which option you are choosing. If you don’t, the service continues at the ongoing rate and this pilot guarantee expires.

5. The ongoing guarantee

We guarantee an average of 3 verified leads per month across any 3 consecutive Service Months — that is, at least 9 verified leads in total across any such three-month span.

When it is measured. The first measurement happens at the end of Service Month 3. After that it is measured again at the end of every Service Month, always looking back at the three most recently completed Service Months. Months are not counted twice against us: a single shortfall gives rise to one remedy, not one for each overlapping window it appears in.

The remedy. If fewer than 9 verified leads were delivered across the three months measured, you may end the engagement immediately, with no notice period and no termination penalty of any kind. The 30-day notice requirement below is waived, no fee is owed for any month or partial month after the date of your notice, and you keep every lead delivered to that point. Fees already paid for months already served are not refunded.

How to claim it. Give us written notice within 14 days after the end of the third Service Month in the shortfall window. If you don’t, the service continues normally and the right to terminate for that particular shortfall lapses — though the guarantee itself continues to apply to every subsequent three-month window.

You can also simply continue. Nothing requires you to leave. You may keep the service running and rely on the guarantee again at the next measurement.

6. When the guarantees do not apply

Both guarantees assume we are able to do the work. A Service Month is excluded from both calculations — and, for the three-month window above, skipped rather than counted as a shortfall — if any of the following happened during it:

• You did not approve outreach copy within 5 business days of us asking
• You did not provide the existing-customer list, service area, or other information we need, or the information provided proved materially inaccurate
• You changed your service area, trade, target customer profile, or pricing in a way that required the prospect list or outreach sequences to be rebuilt mid-month
• You asked us to pause outreach, or outreach was paused for non-payment
• You lost or lapsed a license, registration, or insurance required to perform the work being marketed
• An outage, suspension, or policy change at an email, data, or platform provider prevented outreach for more than 5 consecutive days, despite our reasonable efforts to work around it
• A natural disaster, labor dispute, act of government, or comparable event outside either party’s reasonable control materially prevented performance

We will tell you in writing, during the Service Month in question, whenever we believe one of these applies. We may not raise an exclusion for the first time after you have claimed a guarantee.

7. Disputing a lead

If you believe a delivered lead fails one or more of the six requirements, tell us in writing within 5 business days of delivery, identifying which numbered requirement failed and why.

We will review it against the evidence on file and respond within 3 business days. If we agree, or cannot substantiate the requirement in question, the lead is withdrawn, does not count toward any guarantee, and we will work to replace it within the same or the following Service Month.

A lead not disputed within 5 business days is accepted and counts toward the guarantees. Contacting a delivered lead is not required for it to count. A lead cannot be disputed on the basis that the prospect did not ultimately buy, did not answer your call, or turned out to be a poor fit commercially — those are outcomes, not defects in verification.

8. Term and ending the engagement

Service runs month to month. There is no minimum term beyond the pilot month.

Either party may end it for any reason on 30 days’ written notice. Notice by email is fine. Service continues through that notice period and the fee for the month in progress is owed and not refunded.

You may end it immediately, with no notice period, under the pilot guarantee or the ongoing guarantee above.

We may end it immediately on written notice if you fail to pay after 15 days, breach these terms, ask us to do something unlawful or deceptive, or engage in conduct that damages the reputation of the sending infrastructure we use for other clients.

On termination for any reason you keep every lead already delivered. We will send a final summary and stop all outreach under your name within 2 business days.

9. Exclusivity, and the limits of it

Every verified lead is delivered to one client and one client only. A contact delivered to you is recorded permanently in our master database and will never be delivered to another client, during the engagement or after it ends. We do not sell, resell, syndicate, or re-market lead data.

To be clear about the limits of this promise: exclusivity attaches to leads, not to territories or trades. We may serve other clients in the same trade or geography, and we do not grant an exclusive territory. What we guarantee is that no prospect is worked for, or delivered to, two clients.

10. Your responsibilities

The service depends on things only you can provide. You agree to:

• Give us an accurate, reasonably current list of your existing customers so we don’t contact people you already work with, and update it when it changes
• Respond to delivered leads promptly — commercial prospects go cold quickly, and we cannot make a sale happen on your behalf
• Give us accurate information about your business, licensing, service area, and the work you are able to perform
• Hold and maintain any licenses, insurance, and registrations your trade requires
• Handle contact information we deliver to you in line with applicable privacy and anti-spam law
• Not resell, share, or transfer lead records to any other contractor or business

If you don’t provide your customer list, we cannot screen it, and contacting one of your existing customers in that situation is not a breach of these terms.

11. Outreach, your brand, and compliance

You authorize us to conduct outreach on your behalf, using your company name, describing the services you have told us you provide.

We send from a separate sending domain set up to resemble your company name, rather than from your primary domain, so that cold outreach does not affect the deliverability of your own business email. You keep the right to review and approve outreach copy before any campaign begins.

We are responsible for CAN-SPAM compliance in our own outreach: accurate sender headers and subject lines, a valid physical postal address, a working opt-out mechanism, and honoring opt-outs promptly. We maintain an internal do-not-contact list and honor it permanently.

Once a lead is delivered, your own follow-up is your responsibility. That specifically includes the Telephone Consumer Protection Act and related rules governing calls and text messages, and any do-not-call obligations. Our delivery of a phone number is not a representation that any particular form of contact is permitted by law.

You confirm that the claims you ask us to make on your behalf are truthful and that you can perform the services described.

12. No guarantee of sales or revenue

This is the part worth reading twice. It is the most important limitation on this page.

We guarantee the delivery of verified leads, on the terms and in the quantities set out in Sections 4 and 5, and nothing else. We do not guarantee any number of appointments, quotes, contracts, jobs, customers, revenue, profit, or return on investment.

Whether a lead becomes a customer depends on your follow-up speed, sales ability, pricing, reputation, capacity, and factors neither of us controls. Any figure or range appearing on this website, in marketing materials, in a proposal, in a monthly report, or in conversation — including any reference to “3 to 6 leads per month” — is an estimate and an illustration, not a promise, and creates no obligation.

The only lead-volume commitments we make are the ones written in Sections 4 and 5. No statement made anywhere else modifies them.

13. Ownership

Your data is yours. Lead records, contact details, and campaign results generated for you belong to you, and you keep access to them after the engagement ends.

Our methods are ours. Our research process, templates, sequences, internal tooling, and know-how remain our property. Nothing here transfers a licence to those, and you agree not to resell or redistribute our process as your own service.

You grant us a limited, non-exclusive, revocable license to use your business name, logo, and descriptive information solely to perform outreach on your behalf. That license ends when the engagement does.

We may identify you by name and trade as a client, and may reference anonymized performance data, unless you tell us in writing not to.

14. Confidentiality

Each of us may learn non-public information about the other — in particular your existing-customer list, pricing, and capacity, and our prospect data, sequences, and methods. Both of us agree to keep that information confidential and use it only to perform the engagement. It does not cover information that is public, was already known without obligation, or is required to be disclosed by law.

These obligations continue for two years after termination, and indefinitely for customer lists and prospect databases.

15. Third-party services

We rely on third-party tools for email delivery, data, hosting, and automation. Outages, policy changes, or account actions taken by those providers can interrupt service. We will work to restore service promptly, but we are not liable for a third party’s failure or for changes to their terms.

16. Disclaimer of warranties

The website and the service are provided “as is” and “as available.” To the fullest extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the site will be uninterrupted or error-free.

17. Limitation of liability

To the fullest extent permitted by law, neither party is liable to the other for indirect, incidental, special, consequential, or punitive damages, or for lost profits, lost business, or lost data, even if advised such damages were possible.

Our total aggregate liability under these terms, for any and all claims however arising, is limited to the total fees you paid us in the three months immediately preceding the event giving rise to the claim. This limitation does not apply to a breach of the confidentiality section, or to liability that cannot be limited by law.

You are responsible for your own performance of any work sold to a delivered lead.

Some jurisdictions do not allow certain limitations, so parts of this section may not apply to you.

18. Indemnification

You agree to indemnify and hold us harmless from claims, damages, and reasonable costs arising from: information you gave us that was inaccurate or misleading; services you performed or failed to perform for a lead; your contact practices after a lead is delivered; or your breach of these terms or of applicable law.

19. Governing law and disputes

These terms are governed by the laws of the State of Michigan, without regard to its conflict of law rules. Any dispute will be brought in the state or federal courts located in Kent County, Michigan, and both of us consent to that jurisdiction.

Before filing anything, both of us agree to attempt in good faith to resolve the dispute through direct discussion for at least 30 days after written notice of it. Most problems in this business are solved with a phone call.

We act as an independent contractor, not as your employee, partner, agent, or joint venturer, and have no authority to enter into contracts or make binding commitments on your behalf.

20. Changes to these terms

We may update these terms from time to time. When we do we will revise the effective date at the top of this page. If a change materially affects an active engagement, we will tell you directly. Continuing to use the service after a change means you accept the updated terms.

21. General

If any provision here is held unenforceable, the rest remains in effect and the unenforceable provision is narrowed to the minimum extent necessary. Our failure to enforce a provision is not a waiver of it. Neither of us may assign without the other’s written consent, except to a successor of substantially all of its business.

Where a signed Client Service Agreement exists, that Agreement together with this page and our Privacy Policy is the entire agreement between us, and replaces all prior proposals, quotes, emails, and conversations. Changes must be in writing and signed by both parties. Email confirmation from both sides counts as writing for changes to service area, target profile, lead recipient, or outreach copy — but not for changes to fees, guarantees, or term.

22. Contact

Questions about these terms:

These terms are provided for general informational purposes and are not legal advice. They were drafted to reflect how this business actually operates, but contract and consumer-protection rules vary by state and change over time. Have an attorney review them before relying on them in a dispute.