One flat fee. No contract. No ad spend.

Six things have to be true. It’s a checklist, not a judgment call — if any one of them fails, it isn’t a verified lead, we don’t send it, and it doesn’t count toward the guarantee.

1. Commercial, not residential — business name and commercial address confirmed
2. A named decision-maker or direct influencer — full name and title on record
3. Reachable — they personally replied by email or spoke by phone, verified by a human, not a data tool
4. Interest in their own words — we hold the written reply or call note and pass you what they actually said
5. Inside your service area and trade
6. Exclusive — not delivered to any other client, then or ever

What doesn’t count: a request for a brochure or price sheet with no interest in a conversation, a gatekeeper or receptionist, anyone outside your area, a “check back next year,” anyone on the customer list you gave us, a web form fill, or a purchased list record.

Fewer than 3 verified leads in your pilot month and we run month two free — or you walk away having spent $1,000 and nothing more. Your call.

Either way you keep every lead that did come through.

Tell us in writing within 5 business days, saying which of the six requirements failed and why. We review it against the evidence on file and answer within 3 business days. If we agree — or we can’t substantiate the point you’re questioning — the lead is withdrawn, it stops counting toward the guarantee, and we work to replace it that month or the next.

One thing that isn’t grounds for a dispute: the prospect didn’t buy, didn’t return your call, or turned out not to be worth much commercially. Those are outcomes, not defects in the verification. We can guarantee that the conversation was real; we can’t guarantee how it ends.

Yes, and you should know them up front rather than discover them later. A month is set aside from the guarantee count if the reason we couldn’t work was on your side or outside both of ours — outreach copy not approved within 5 business days of us asking, the customer list or service area information not provided or materially wrong, a mid-month change to your trade or target that means rebuilding the list, a pause you asked for, a pause for non-payment, a lapsed license or insurance, a platform outage lasting more than 5 days, or a genuine force-majeure event.

Two protections on that, both of which we hold ourselves to: we tell you in writing during the month in question, not afterwards. And we can’t raise an exclusion for the first time after you’ve already claimed the guarantee.

The day the first outreach message is sent — not the day you sign, and not the day you pay. Setup usually takes 7–14 days from signing, because sending infrastructure has to be prepared and your outreach copy approved. We confirm that first outreach date to you in writing, and every guarantee, fee, and deadline is measured from it.

A “month” here means 30 consecutive days from that date, not a calendar month.

No. The pilot month has no commitment at all. After that it’s month-to-month with 30 days’ notice — enough time for us to wind campaigns down cleanly. If we ever average fewer than 3 verified leads a month across any 3-month stretch, you can leave immediately instead — no 30-day wait, no penalty.

Yes — and this is the part most lead sellers are quiet about. Every lead we deliver goes to you and nobody else. It’s recorded permanently on our side and will never be delivered to another client, while we’re working together or at any point after. We don’t sell, resell, syndicate, or re-market lead data.

Being straight about the limit: that’s exclusivity on leads, not on territory. We may work with other contractors in your trade or your area. What we guarantee is that no prospect is ever worked for two clients — you will never find yourself bidding against another one of our clients on a lead we sent you both, because that cannot happen.

No — and you should be wary of anyone who says yes. We send from a separate domain set up to match your company name, warmed up before any campaign starts.

Cold outreach always collects some spam complaints. Keeping it off your main domain means your quotes, invoices, and customer email keep landing in inboxes where they belong.

Setup takes 7–14 days from signing. Outreach starts after that, and first replies typically arrive within the back half of month one. Volume is usually better in month two than month one, because we’ve learned what your market responds to.

That’s also why the ongoing guarantee is measured across three months rather than one. A single slow month happens in outbound; three in a row is a failure on our part, and you shouldn’t be tied to us through it.

Because it’s the honest number. Commercial B2B outreach has real reply rates, and anyone promising you 40 qualified commercial leads a month is either counting form fills or selling the same list to your competitors.

Look at it against contract value instead of volume. A single commercial maintenance account is often worth $30,000–250,000 a year. Three to six real conversations with decision-makers every month is a completely different business.

HVAC and fire/life safety are the core, plus plumbing, electrical, roofing, and commercial janitorial. The common thread is recurring commercial maintenance work with real contract value — that’s where this approach pays for itself.

We don’t do residential.

No. We’re based in Grand Rapids and know West Michigan best, but the process is built around your service radius, not ours.

If your market is too thin for this to work, we’ll tell you on the call rather than take the money and hope.

No. Outreach happens under your company name by email and phone, so it works whether or not your website is up to date.

You don’t need a CRM either — we keep a running spreadsheet of every lead and you have access to it the whole time. Plenty of contractors run their whole pipeline off that.

Invoiced monthly. The pilot is billed up front; after that you’re billed at the start of each month. No setup fee, no percentage of contracts won, no per-lead charges.