What we actually do every month.
Most lead gen is a black box. Here is the whole process, step by step, so you know exactly what your money buys before you spend any of it.
Outbound lead generation, done for you.
For HVAC, fire/life safety, plumbing, electrical, roofing, and commercial janitorial contractors. The same five steps run every month — nothing here is a one-time list you buy and burn through.
Research
We start with your actual service radius — not a state, not a region, the drive you’re genuinely willing to make. Inside that radius we build a list of the commercial properties that need what you do.
- Property management firms, facility managers, and building owners
- Filtered by building type, square footage, and portfolio size
- Prioritized by the ones most likely to hold a maintenance budget
- Cross-checked against the customer list you give us, so we don’t contact anyone you already work with
Verify
A list is worthless if the contacts are wrong. Before anyone gets a message, every record is checked by hand.
- Confirm the person still holds the role — commercial property turns over constantly
- Confirm they have authority over vendor decisions, not just a general inbox
- Validate email deliverability so the campaign doesn’t burn itself out on dead addresses
- Anything that fails a check gets dropped, not sent anyway to pad the numbers
Outreach
Messages go out under your company’s name, written the way a contractor talks — not the way a marketing agency writes. Short, specific to their building, and easy to reply to.
- A multi-touch sequence, because almost nobody replies to a first email
- Sent from a separate domain set up to match your company name, so cold outreach never touches your main domain’s reputation
- Every contact is exclusive to you — recorded permanently, and never worked for or delivered to another client, during our work together or after it
- We don’t sell, resell, syndicate, or re-market lead data to anyone
Qualify
An interested reply is not the same as a real opportunity. We have the first conversation so you don’t waste a truck roll on someone who was only curious.
- Confirm there’s a real, current need — not a “maybe next year”
- Confirm the building fits the kind of work you actually want
- Confirm we’re talking to someone who can say yes
- Anything that doesn’t clear the bar stays on the follow-up list instead of reaching you
Deliver
Qualified conversations arrive the moment they’re ready — not batched up in a weekly digest you forget to open.
- Sent to your email with a phone alert, within 4 business hours of verification
- A standard written format every time: company, contact name and title, verified phone and email, address, the building or operation, why they’re in the market, their own words, and the completed six-point checklist
- A running spreadsheet of every lead so nothing gets lost
- A monthly report: prospects contacted, touches by channel, replies received, and verified leads delivered against the guarantee
- We don’t book appointments or put anything on your calendar — you contact the prospect directly, and you should do it within 24 hours
Being clear about the edges.
Knowing what a service isn’t is usually more useful than another list of promises.
We don’t run Google or Facebook campaigns, and you’ll never be asked for ad spend on top of the fee.
We get you the qualified conversation. Walking the roof and winning the contract is still your job.
Your leads are yours alone. They are never packaged up and sold to the shop across town.
Let’s find your next contract.
Tell us about your business and we’ll set up a 15-minute call to see if Truss Lead Gen is a fit. No pitch deck, no pressure — and we reply within one business day.
Rather just talk? Call (586) 337-1989 or email trussleadgen@gmail.com