Services

What we actually do every month.

Most lead gen is a black box. Here is the whole process, step by step, so you know exactly what your money buys before you spend any of it.

// The core service

Outbound lead generation, done for you.

The same five steps run every month. Nothing here is a one-time list you buy and burn through — it’s a pipeline that refills itself.

FIG. 01

Research

We start with your actual service radius — not a state, not a region, the drive you’re genuinely willing to make. Inside that radius we build a list of the commercial properties that need what you do.

  • Property management firms, facility managers, and building owners
  • Filtered by building type, square footage, and portfolio size
  • Prioritized by the ones most likely to hold a maintenance budget
  • Cross-checked against your existing customer list so we never contact a client you already have
FIG. 02

Verify

A list is worthless if the contacts are wrong. Before anyone gets a message, every record is checked by hand.

  • Confirm the person still holds the role — commercial property turns over constantly
  • Confirm they have authority over vendor decisions, not just a general inbox
  • Validate email deliverability so your sending reputation stays clean
  • Anything that fails a check gets dropped, not sent anyway to pad the numbers
FIG. 03

Outreach

Messages go out under your company’s name, written the way a contractor talks — not the way a marketing agency writes. Short, specific to their building, and easy to reply to.

  • A multi-touch sequence, because almost nobody replies to a first email
  • Every contact is exclusive to you — we never sell the same lead twice
  • We don’t run the same campaign for two competitors in one market
  • Replies come to us first, so your phone only rings when it’s worth answering
FIG. 04

Qualify

An interested reply is not the same as a real opportunity. We have the first conversation so you don’t waste a truck roll on someone who was only curious.

  • Confirm there’s a real, current need — not a “maybe next year”
  • Confirm the building fits the kind of work you actually want
  • Confirm we’re talking to someone who can say yes
  • Anything that doesn’t clear the bar stays in nurture instead of hitting your calendar
FIG. 05

Deliver

Qualified conversations arrive the moment they’re ready — not batched up in a weekly digest you forget to open.

  • Lead details sent to your email and phone as they come in
  • Full context on the property, the contact, and what they said they need
  • A running spreadsheet of every lead so nothing gets lost
  • A monthly report: what went out, what came back, and what we’re changing next month
// Add-on

CRM & follow-up setup

The fastest way to waste a good lead is to have nowhere to put it. If your follow-up currently lives in a truck console and a text thread, this is the fix.

SETUP

A CRM that fits how you work

We set up a simple pipeline — new lead, quoted, won, lost — and connect it so every lead we send lands in it automatically. No manual entry.

FOLLOW-UP

Nothing falls through

Automatic reminders so a quote never sits unanswered for three weeks, plus templates for the follow-ups you send most.

HANDOFF

You own it

It’s your account, your data, and we train you on it. If you ever stop working with us, the system stays with you.

One-time setup, priced per project depending on what you already have in place. We’ll scope it on the call — and if you don’t need it, we’ll tell you.

// What we don’t do

Being clear about the edges.

Knowing what a service isn’t is usually more useful than another list of promises.

No ads

We don’t run Google or Facebook campaigns, and you’ll never be asked for ad spend on top of the fee.

No closing

We get you the qualified conversation. Walking the roof and winning the contract is still your job.

No resale

Your leads are yours alone. They are never packaged up and sold to the shop across town.

Let’s find your next contract.

Tell us about your business and we’ll set up a 15-minute call to see if Truss Lead Gen is a fit. No pitch deck, no pressure.

Prefer email? trussleadgen@gmail.com