Privacy Policy
Effective August 14, 2026. Plain English wherever possible — this describes what we collect, why, and what you can ask us to do about it.
This Privacy Policy explains how Truss Lead Gen LLC, a Michigan limited liability company (“Truss Lead Gen,” “we,” “us,” or “our”), collects, uses, and shares information when you visit trussleadgen.com or contact us about our services. By using this site or submitting our form, you agree to the practices described here.
1. Information we collect
Information you give us. When you submit the contact form on this site, we collect the information you enter: your name, company name, email address, phone number, trade, service area, crew size, timeline, and any notes you choose to add. We also record whether you checked the consent box and when.
Information collected automatically. Our hosting provider records standard technical data when you load a page, including your IP address, browser type, device type, referring page, and the pages you viewed. This is used for security and basic traffic measurement.
What we do not collect. We do not ask for and do not want sensitive personal information — no Social Security numbers, financial account numbers, health information, or government ID numbers. Please do not include any of that in the notes field.
2. How we use your information
- To respond to your inquiry and schedule a conversation
- To determine whether our service is a fit for your business
- To provide, operate, and improve our services if you become a client
- To send service-related messages, reports, and invoices
- To follow up about our services, where you have consented
- To comply with law and enforce our agreements
3. Calls, texts, and email
If you check the consent box on our form, you agree that we may contact you by phone call, SMS text message, and email at the number and address you provided, including through automated means, about your inquiry and our services.
Consent is not a condition of purchase. The consent box is optional. Leave it unchecked and we will reply only by email — you can still request and buy our services.
Message frequency varies. Message and data rates may apply. You can opt out of text messages at any time by replying STOP, and you can reply HELP for assistance. To stop emails, use the unsubscribe link in any message or email us directly. To stop phone calls, tell us on any call or in writing.
Mobile information is never shared for marketing. No mobile information or text messaging consent will be sold, rented, or shared with any third party or affiliate for their own marketing or promotional purposes. Phone numbers collected for SMS are used only by us and by the service providers that deliver those messages on our behalf.
4. How we share information
We do not sell your personal information. We do not trade or rent it either.
We share information only in these situations:
- Service providers. Companies that run parts of our operation on our behalf — website hosting and form processing, email delivery, text message delivery, spreadsheet and CRM storage, and automation tools that move your submission between them. They may only use the information to perform services for us.
- Legal requirements. If required by law, subpoena, or valid government request, or to protect our rights, safety, or property.
- Business transfer. If the business is sold or merged, information may transfer as part of that transaction.
A note on the leads we generate for clients. When we perform lead generation services, we contact businesses on behalf of a client and pass qualified business contacts to that client. Those contacts are exclusive to that one client — we do not resell the same lead to multiple contractors. If you were contacted by us on behalf of a contractor and want to know who, or want us to stop, email us and we will tell you and remove you.
5. Cookies and tracking
This site does not use advertising cookies or cross-site tracking pixels at this time. Our host may set essential cookies required for the site and its forms to function and to prevent spam. If we add analytics or advertising tools in the future, we will update this policy before doing so.
Most browsers let you refuse cookies or alert you when one is set. The site will still work if you do.
6. How long we keep information
We keep form submissions for as long as needed to respond to your inquiry and, if you become a client, for the length of our working relationship plus a reasonable period afterward for tax, accounting, and legal purposes. If you ask us to delete your information and we have no legal obligation to keep it, we will.
7. Your choices and rights
You may ask us to:
- Tell you what personal information we hold about you
- Correct information that is wrong or out of date
- Delete your information
- Stop contacting you by any or all methods
Email trussleadgen@gmail.com and we will respond within 30 days. We will not discriminate against you for exercising any of these rights.
Depending on where you live, you may have additional rights under state privacy laws, including the right to know what categories of information we collect, the right to delete, and the right to opt out of the sale or sharing of personal information. As stated above, we do not sell or share personal information for cross-context behavioral advertising.
8. Data security
We use reputable service providers and industry-standard protections, including encrypted connections to this website. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.
9. Children
This is a business-to-business service. It is not directed to anyone under 18, and we do not knowingly collect information from children. If you believe a child has given us information, email us and we will delete it.
10. Third-party links
This site may link to other websites. We are not responsible for the privacy practices or content of sites we do not operate.
11. Changes to this policy
We may update this policy from time to time. When we do, we will revise the effective date at the top of this page. Material changes will be posted here before they take effect.
12. Contact us
Questions about this policy, or requests about your information:
Truss Lead Gen LLC
749 Innes St NE
Grand Rapids, MI 49503
(586) 337-1989
trussleadgen@gmail.com
This policy is provided for general informational purposes and is not legal advice. Privacy and messaging rules vary by state and change over time. If your business handles a large volume of consumer data or you have specific compliance obligations, have an attorney review it.